At Columbia Machine, I had the opportunity to collaborate directly with the owners of concrete block making companies to showcase their production facilities through professionally produced plant tour videos. My role involved traveling to various block making plants, where I would film, direct, and produce these videos, highlighting the scale, efficiency, and capabilities of their operations. These videos were used as key marketing tools, helping potential customers visualize the real-world applications of Columbia Machine’s block making equipment.

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The production process required close coordination with plant owners to ensure that we captured the most compelling aspects of their operations. I directed each shoot to emphasize the precision and quality of the machinery in action, while also highlighting the unique strengths of each facility. These tours were designed to not only inform but also inspire trust and confidence in our products, showcasing the long-term reliability and performance of Columbia Machine’s equipment.

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Once produced, the videos were utilized across multiple channels, including trade shows, social media, and corporate presentations. Whether displayed on large screens at industry events or shared online to engage a wider audience, these plant tour videos were an effective way to market both our clients' operations and Columbia Machine’s industry-leading solutions.