I spearheaded the creation of Columbia Machine’s Standard Products Catalog, an extensive resource covering the company’s complete line of concrete products machinery. This catalog was designed to be both informative and user-friendly, providing detailed product descriptions alongside QR codes that linked to videos I edited, offering customers a dynamic, multimedia experience.

​

Over the course of several months, I collaborated closely with the president and the sales team to ensure every aspect of the catalog aligned with both the technical accuracy of the products and the company’s branding. The result was a highly detailed, visually engaging catalog that was well received by both internal teams and external customers, enhancing Columbia Machine’s product visibility and supporting the sales process.